Here is 18 minutes of video shot during Damien Lovegrove’s recent Concept To Print tour. In this section he is discussing the  ideas and images in his book titled Chloe-Jasmine Whichello.


The Chloe-Jasmine Whichello book is loved the world over by photographers and artists for it’s simple beauty and design.

“Chloe and I set out on each shoot to create a series of photographs with a depth of emotion and a rapport that lingers.” Says Damien. “We worked through the tears and laughter to capture these pictures full of personality and beauty. I sculpted the light and together we created the moments that have been captured here forever. When you look into Chloe’s eyes in these pictures you can see into her soul.”


Here are sample spreads showing the layout strategy and use of both negative space and full bleed design.

“This really is a photographers style and posing guide. It’s rich in variation and covers all bases. It’s not one with f/ numbers and focal lengths, it’s on another level entirely. It’s about communication between Chloe-Jasmine and I, It’s also about art, design and composition. Many well established theories of good practice are challenged in this book. It’s a body of work that is eloquent and self supporting. Despite the vast array of photographic techniques employed to create these pictures, the book has a rhythm. There is a core continuity and a narrative that is bourn out in Chloe’s poetry. Some would say it’s a naive work with substance. All I know is it’s a work of passion.” Damien Lovegrove.


This special offer rate is available here until the end of June 2014. The postal rate has been reduced too for all UK mainland orders.

The book is available from here as a signed lavish 1st edition perfect bound hardback with 158 pages. It is 34cm (12″) square with a French fold blind embossed dust jacket. The pages are the finest 180gsm paper stock with a spot UV varnish on each photograph.

ISBN: 9780956782007

“Please feel free to comment on the book if you already own a copy. Feel free to ask me questions about the photographs. Just mention the page number that the photograph appears on together with your question and I’ll discuss the attributes and how I shot it for you.” Damien Lovegrove.

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10 Responses

    • Damien

      Thanks Lee.

      Making this book has been a career moment for me. I’ve moved on somewhat since doing the book but somehow a body of work like that draws a line in the sand. It embodies all that has gone before it. Everything I knew about photographing a woman is in there.

      Kind regards,


    • Damien

      Thanks Michael,

      Now that Chloe-Jasmine is on the path to fame with X-Factor that book of yours will soon be collectable ;)

      Cheers, Damien.

  1. Paul Jones

    Hi Damien

    I bought a signed copy of the book when I attended your ‘Concept to Print’ seminar at Stoke-on-Trent. I have read through it and admired the photographs quite a few times now, in fact I picked it up for another look just a couple of nights ago. It’s a beautifully lavish book that I’m sure I’ll keep going back to.


  2. Yuri Adrian

    I bought this outstanding book recently. I have never seen so much beauty in one book before. It is a rare gem… Thank you so much for your work! I have one question to you, Mr. Lovegrove. Did you use Fuji cameras and lenses for the portraits in the book?

    Kind regards,
    Y. Adrian

    • Damien

      Hi Yuri,

      Thank you for your kind words. I shot the Chloe-Jasmine book in 14 shoots over an 18 week period. It was all shot in 2010 on a Canon 5Dmk2 and three prime lenses. 21mm Zeiss, 50mm f/1.4 Canon and 100mm f/2.8 L Canon. After the book had been shot I bought myself a Fuji X100 and then 9 months later I sold all the Canon Kit and bought the Fuji X-Pro1 on the day it was released. I had just 3 primes with the Fuji too.

      Kindest regards,


      • Yuri Adrian

        Thank you for the detailed answer! I am thinking of getting an X-T1 or T2…

      • Damien

        Hi Yuri, If you gat a X-T1 you’ll want a T2 in 6 months time. If you get the X-T2 now it will last you 3 or 4 years.24mp is max from the system so it won’t get superseded in resolution plus X-T2 is sooooo fast it will always be supremely capable. The X-T2 is at the top of the ladder. Cheers, Damien.

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About The Author

Damien Lovegrove is a world renowned portrait photographer specialising in making women look fabulous. “I’m inspired by beauty and as I have matured as a photographer I’ve learned to see beauty in just about everyone and everywhere. It’s not what I look at that matters to me, it is what I see. I love people and I suppose women in particular. I love their mannerisms, fashion, style and beauty."

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