This weeks quote is from Bill Gove.
“Everyone loves to buy, but they hate to be sold to. Lead with your ears, ask questions, assess needs, and above all develop relationships. If you are really good at it people will practically beat your door down to buy from you.”
Rapport is the new driver of sales – not the ‘close’. Building a genuine, trusting relationship with our clients is a principle we have used for many years now and it certainly works. It’s more fun than the hard sell approach too.
Have your say on this trading system. Leave me a comment below.