Price increases for a better life/ work balance

Price increases for a better life/ work balance

When bookings are good, the diary is full, and the work life balance gets strained, it’s time to increase prices. This can’t be done willy nilly, there has to be a perceived increase of the product value or service benefits to justify price increases but...
Discounting ~ Professional photography advice

Discounting ~ Professional photography advice

In this article for professional photographers I explain the perils of discounting and the knock on effects of giving real discounts to your customers. I also discuss ways to entice customers who expect a discount to buy your goods, products and services. Discount A...