After a period of 5 years of not doing an annual ballet photo promotion in the run up to Christmas I decided this year that I’d make a fresh start and redesign the promotion from scratch. I refitted my studio and did a test shoot with my daughter Francesca. The promo artwork was designed by Luke using these test pictures and 500 fliers were printed last week while I was in Tuscany.
With a promotion like this you need to ensure absolute accuracy and attention to detail. The position of the feet and hands, body posture and pose are all important as most ballet mums used to do ballet themselves and they can spot a sickle-foot instantly.
I used a Pocket Wizard Minni TT1 on the camera and I have the Pocket Wizard radio cards in my Bowens Gemini Pro flashes. The flashes are on a Hi-Glide rig and are cabled back to one point for easy switching on and off. The Canon 5D mk2 is ideal for this shoot because of it’s fabulous resolution and clean files at ISO100, f/16.
The colour and tone of the finished prints for my clients will be identical. The ones here show some variation as it was a test shoot and edit.
I will run my promotion in November and then make all the details [product design, lighting set up, pricing structure, marketing strategy, literature wording, booking systems and viewing process] available to my Evolve and 1:1 consultation clients. This test and measure process is vital to give them a really good proven business opportunity. My previous experience has shown that beautifully lit and printed ballet pictures sell really well and are treasured for a long time.