I recently had the good fortune to come across a set of pictures by Chris Hanley that made me go ‘wow’. I want to share a selection of these pictures with you, plus the thoughts and ideas behind the man himself who created them.
Damien Lovegrove Interviews Chris Hanley…
What was the purpose of the shoot?
Several really. We wanted to develop a relationship with an exclusive fashion store called Timeless Bride in Poynton. It’s a new, upmarket shop right in the heart of our target catchment area. We approached them and discovered they too wanted to target the city types in Manchester, so we suggested a collaborative fashion shoot project and they set about contacting the fabulous Hilton. An approach by a fashion house is definitely better than one from a photographer. We also teamed up with GreenEarth florists, Hairlines (Hair and Make up) and Stephen Muldoon a bespoke tailor.
Where was the location?
The Hilton Hotel, Manchester. We had to jump through several hoops to gain partially restricted access but the rewards of determination were well worth it.
Where will these pictures be used?
We’ll use the pictures on our www.cherishthedress.com website. It’s a British take on the ‘trash the dress’ theme popularised in the US. They will also be used in the ‘Timeless Bride’ shop to advertise their dresses and of course Hanley photography. The florists and makeup/hair artists shops will feature the pictures too. ‘Timeless Bride’ has full page adverts for next three months in magazines called Live Cheshire and Live Manchester and my pictures will feature in the ads.
How did you find your models?
We used professional models provided by Timeless Brides – they gave us time for promotional pics provided on CD.
Where do you go from here?
“We will get our clients to make a weekend of it – They get to stay at the Hilton Hotel for the weekend and have their ‘Cherish The Dress’ shoot on either the Saturday or Sunday”. Says Chris.
Visit Chris’s Cherish the Dress website here to see the amazing night shoot pictures – Wow!
Visit Chris’s Blog here
Please feel free to add your comments on these pictures and the business strategy that Chris has employed. Damien.