Occasionally it takes many words to adequately explain a system and reasons for a product or service. A pre wedding shoot is one such example. I found that if I wrote out my body text in a separate document using a client centered approach in response to imagined questions I could keep the visual clutter to a minimum on my website.
I set out Lovegrove Weddings website strategy just over four years ago and I wanted there to be no scrolling, a dynamic picture content, minimal but poignant words and an html structure for SEO (search engine optimisation). The other goal I set was to establish a clear route for my potential bride visitors enabling them to check our availability and see our prices within 20 seconds and 5 clicks of landing on our site. Downloadable PDFs were the way to go for a lot of information like directions, maps, contracts and our FAQs were one of these.
Please feel free to comment and link back to your FAQs etc. If you’ve found this info useful please feel free to say so by leaving a comment.