7 rungs of the ladder

7 rungs of the ladder

7 Key steps to building a world class wedding photography business Here are seven of the twenty five key steps that I have identified that are needed to develop a world class wedding photography business… 1. Start with the end in mind Having an exit strategy is...
www.floppychicken.com ~ How to design a website

www.floppychicken.com ~ How to design a website

The name. What is in a name? Quite a lot really. A name can be branded to become a very finely tuned image no matter how boring or flamboyant it is. Take John Lewis for instance, we don’t think of a regular kind of guy when we hear that name. We think of the friendly,...
Self publishing an art book the easy way

Self publishing an art book the easy way

This is the final part of the journey from concept to market for my first coffee table book. I shot all the pictures for the book over a four and a half month period in 2010 and they are all of Chloe-Jasmine Whichello. The text is a combination of poems by C-J and...

Digital Post Production Workflow for Weddings

Now that the wedding season is under way I thought I’d spend a bit of time sharing our system of picture management with you. It’s all too easy to add hours or even days of work to each and every wedding for little or no reward. There is not just one correct workflow...