by Damien | Mar 15, 2009 | Business, News
Now available online here. For five years now our portfolios have gained recognition around the globe as a well presented body of work that screams ‘wow’ to our clients. Now it’s your chance to get hold of these lavish, splendid beauties. The chunky...
by Damien | Mar 11, 2009 | Business, Wedding
Marketing is one area of a photography business that isn’t easy to grasp. Other tasks like taking pictures, making albums, doing sales, generating invoices and filling in tax returns are all tangible activities that deliver predictable results. Marketing however is a...
by Damien | Mar 1, 2009 | Business, Flash, Location
It came to me in a flash. My mind was on a roll while we were brainstorming the next wave of picture opportunities for portrait photographers. Then I remembered back to 1998 when Julie and I shot a ballroom dancing competition at Osmington Bay holiday park. It was an...
by Damien | Mar 1, 2009 | Business, News
Once a year at ‘Focus’ we get the chance to meet many thousands of photographers face to face. We listen to their successes and try to understand their needs. The Focus on Imaging show in Birmingham was smaller this year with some major exhibitors absent....
by Damien | Feb 18, 2009 | Business, Studio
My message today is ‘Get ready to reap the benefits of the upturn’. If a lack of portrait bookings at this early stage in the season is worrying you, it’s time to… step back and look at the bigger picture. You can look at this 18 month period as a downturn blip...
by Damien | Feb 15, 2009 | Business, Studio
Are your portrait bookings down? Promotions becoming increasingly less profitable? The good news is there are several ways to buck the trend and here is one such system. Chase existing demand with more vigor. As the media will have us believe that the vast majority...