How to Fish for Brides ~ Without Advertising

Marketing is one area of a photography business that isn’t easy to grasp. Other tasks like taking pictures, making albums, doing sales, generating invoices and filling in tax returns are all tangible activities that deliver predictable results. Marketing however is a...
Strictly Lovegrove ~ pictures and ideas

Strictly Lovegrove ~ pictures and ideas

It came to me in a flash. My mind was on a roll while we were brainstorming the next wave of picture opportunities for portrait photographers. Then I remembered back to 1998 when Julie and I shot a ballroom dancing competition at Osmington Bay holiday park. It was an...
Focus on Imaging ~ roundup

Focus on Imaging ~ roundup

Once a year at ‘Focus’ we get the chance to meet many thousands of photographers face to face. We listen to their successes and try to understand their needs. The Focus on Imaging show in Birmingham was smaller this year with some major exhibitors absent....

It’s time to work smart with portraits ~ Part 2

My message today is ‘Get ready to reap the benefits of the upturn’. If a lack of portrait bookings at this early stage in the season is worrying you, it’s time to… step back and look at the bigger picture. You can look at this 18 month period as a downturn blip...

It’s time to work smart with portraits ~ Part 1

  Are your portrait bookings down? Promotions becoming increasingly less profitable? The good news is there are several ways to buck the trend and here is one such system. Chase existing demand with more vigor. As the media will have us believe that the vast majority...